April 29, 2025

Meet Sherpa

Origins of Our Mission

Over the past 18 months, our team has been heads-down building, iterating, and refining a platform that seeks to redefine how everyday users interact with the rapidly changing realm of DeFi. When we first set out, the name "Hedgemony" was born from our ambition to put power and control into the hands of our users—it was a play on words blending "hegemony" (well orchestrated dominance) with "hedging" (strategy risk management and opportunity maximization). Our primary motivation was to empower users to shape their own financial destinies by leveraging a vast "empire" of protocols beneath a seamless, insightful, and infinitely configurable execution layer.

Market Signals

Our project's growth has always been about iteration, not just on product, but also on identity itself. As Hedgemony reached more people both within and beyond the web3 native community, it became clear that our name—and by extension, our brand—was creating unnecessary friction in the context of mainstream consumption. "Hedgemony" doesn't roll off the tongue, especially for non-native English speakers, and the underlying reference isn't immediately clear to most. Ultimately it didn't conjure a clear picture or memorable metaphor to our user base at large, which is essential when introducing novel concepts to a broader audience.

The Rebrand

As we open up our application to the public—removing access codes and inviting anyone to experience everything intent-driven DeFi has to offer—it's imperative that our brand identity is approachable and intuitive, while still being symbolically powerful. That's why we're excited to announce a new chapter: our user-facing application suite "Hedgemony" will now be known as "Sherpa." It's a name that's simple, evocative, and can be universally understood. Sherpa, a trusted guide and well seasoned facilitator who knows the tumultuous landscape like the back of their hand, removes seemingly impassable obstacles and leads others confidently towards extreme heights.

Elevated Accessibility

But this isn't just a name change. It's a statement about progress, our commitment to widespread accessibility, and the heights we intend to help our users achieve. We remain the same passionate team—Hedgemony Labs Inc. continues to be our development arm—but our public-facing brand is now better equipped to resonate widely. Alongside this, we're rebranding our AI-driven product "Nexus" as "Apex," tying directly into our mountain guide metaphor. We're here to help you reach your financial summit, to be the expert friend ready to facilitate your survival during crypto winter, and to ensure the peaks and valleys of the volatile landscape ahead is not simply manageable, but can be strategically leveraged for financial gains. Sherpa brings forth a new paradigm in accessible DeFi by harnessing the full power of our AI-enabled meta-aggregation infrastructure.

New Heights Ahead

This rebrand, bolstered by strategic collaborations with key web3 partners, positions Sherpa to become the on-chain aggregation layer for all—where single intents can initiate actionable, personally tailored trade strategies, made simple and secure. The journey is just beginning. Join us, and let's climb higher together.